With a two way portable radio, there is a finite number of things you can cripple on the hardware side before its not a radio anymore.
So Motorola is limited to crippling what they can, the button sizes, rf connector, housing shape. Their options are limited, so they have to differentiate somehow.
Or do they???
Motorola has SO MANY RADIOS, especially when you count the TETRA models, partial keypad xpr7550e in Europe, and the scrunched mini xpr7550e. Then you have ATEX and CSA models, IS models, Hazloc and Div 1 models, coyote brown models, 900 splits that can't be that high volume.
Kenwood has 2 or 3 radios
Harris has 3 or 4 radios
Tait has 1 radio
Icom has 0.75 radio
Relm has 0.5 radio
In a perfect world, Motorola could crank out an apx8000 with 900mhz and LTE and bigger LCD, bribe UL to give it every possible certification, and cancel all other products, and just differentiate through software licensing
It would probably cost the same or less than the incredible laundry list of model #s, especially thorn-in-the-side low volume non-sense.
Who buys an XPR7380e?